"Remember the year 2000? In the United States, a pound of bacon only cost $3 and a gallon of gas set..."

“"Remember the year 2000? In the United States, a pound of bacon only cost $3 and a gallon of gas set people back $1.26. The iPhone was still 7 years away from being introduced. But on September 2, 2000, some hearty adventurers, tired of being tied to an office cubicle day after day, launched Geocaching.com. The adventure to inspire outdoor play through GPS technology began."”



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There were three things that led to asking Frank Lantz if he wanted to start up Area/Code together in 2004. Geocaching was one of them.

I did it that first year, in 2000, with a handheld GPS receiver I had to buy from Best Buy; it took 3 minutes to get a satellite lock. My first experience took me to the northern tip of City Island in the Bronx, where the East River breaks over the rocks. It changed my life.

I knew then that GPS would transform everything — everything — but was most interested in how it would change how we play. If that feels tired, old hat, status quo, in 2014, it’s worth remembering that 24 satellites write the world, but what they say is up to us.

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